Allergy Week

Allergy Week

A podcast of the educational meeting we held on Tuesday evening for patients, parents and teachers of kids with severe allergies and anaphylaxis.

This was the report on World Allergy Week received from Oz HealthCare communications:

Dear All

We hope this email finds you well!

World Allergy Week is now at an end and we would like to thank you for employing the services of Oz Healthcare Communications to assist the Allergy Society of South Africa (ALLSA) with its World Allergy Week publicity in South Africa.

We are currently collecting and analysing the data related to the publicity campaign and we will have this information in the form of a media report to you soonest – but no later than the 29th April current year as was agreed.

For now we can provide the following summary:

Radio: 30 confirmed and completed slots

Newspaper: 5 national outlets confirmed and completed pieces

Online: 6 confirmed and placed

We are currently completing our media monitoring which will enable us to pick up on further outlets that we have not already included in the above summary. The final report will include an analysis of the publicity campaign as well as clippings and access to all the newspaper articles and radio interviews that did take place.

We would like to thank Prof Robin Green, Prof Sharon Kling, Prof Mike Levin, Prof Sam Risenga, Dr Claudia Gray and Dr Andre van Niekerk from ALLSA who assisted Oz by being available at short notice – without them these outputs would not have been possible.

Thank you once again for this opportunity – we look forward to continuing our association with ALLSA.

Warm Regards

Lynne Zurnamer

And this is what the President of the World Allergy Organisation had to say:

Dear Friends

Thank you for the hard work for the WAW and the awareness created. I’m copying Sofia and Tahira who are taking care of this initiative at the WAO secretariat and as well collating all info

Kind reg

Ruby

Prof. Ruby Pawankar, MD, Ph.D, FAAAAI

President, WAO